Have an exciting behind-the-scenes look at our latest Sønderborg Born photoshoot. A backdrop consisting of the GOTO Sønderborg logo carved into an impressive 4×4 metre back wall provided the setting for the filming.

Using the GOTO Sønderborg logo as a starting point, we created an impressive 4×4 metre backdrop against which selected members of Sønderborg Born were photographed one afternoon in April. The backdrop was designed to create a strong connection between young Sønderborg residents and their hometown.

The logo is a simple, strong and clear design. On the one hand, it’s inviting, heart-warming and signals a strong community bond – and on the other hand, the logo also leaves a modern and professional impression. That’s exactly what we wanted to express with the Sønderborg Born backdrop. It’s only natural for young people to want to leave the nest when their wings can carry them and they’re off to study. And we miss them. Hopefully, they’ll want to return home, and when they do, they should feel welcome.


Watch footage from the day here: